Manual Branding Canada: Projecting Canadas Soft Power through Public Diplomacy

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The Good Project. Monika Krause. International Human Resource Management. Who Governs the Globe? Deborah D. Mobilizing against Inequality. Lee H. The Paradoxes of Aid Work. Silke Roth. Global Perspectives on Higher Education. The size and composition of Canadian studies programs vary from country to country, around the late s, there were more than Canadians in over 30 countries teaching at least , students per year.

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But, the largest program has always been located in the United States, with a total annual budget of CAN 1. As well as sending Canadian students to foreign states, Canadian governments were able to successfully host and provide for foreign students at home. The significance of hosting foreign students is important in terms of both the economic benefits to the Canadian economy and the culturally enriching effect on the society. Additionally, Canada benefits from having a growing pool of highly skilled workers who will be able to fill vacancies in the domestic labor market and the presences of foreign students enhances the experiences of Canadian students offering different cultural approaches and interpretations to the learning environment.

It was hoped that those who have been studying in Canada, would become leaders, contacts, business partners and scholars of Canada when they returned to their countries of origin enhancing Canadian public diplomacy. International Education has proven to be a successful approach. Yet, in spite of the positive outcomes obtained by international education, when compared to states like the US, it would seem that Canada still needs to make improvements on its education programs.

According to the British Council survey carried out in the year , young people from twenty-eight countries were asked to rate the quality of education in five different countries that are well-known for accepting foreign students. Although the survey was carried out in the year , the information has some significance, the gap presented in the survey clearly outlines the fact that Canadians need to improve the quality of their education in order attract more foreign students to enhance their public diplomacy.

But with the United States as its neighbor, it may be difficult for Canada to enhance its public diplomacy through International Education. Chapter 5. Just a few days before a meeting in the Hague on March 24th, where Barack Obama and Xi Jinping were to discuss North Korea, climate change, Ukraine, cyber security and other important topics, the wives of the two leaders met in Beijing and managed to keep a lighter tone of the conversation. It can be surely said, that the meeting of the two outstanding ladies is particularly significant because each of them is a national icon.

According to statistics, more than , Chinese students were studying in the United States in the academic year , easily the largest group of foreign students. At the same time, nearly 20, U.

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The educational links between the two countries serve as a bridge for people-to-people communication, facilitating understanding and benefiting both countries The Diplomat, China has a long history of public and soft power. When China first began to open to the world in the s, we saw the advent of Ping-Pong diplomacy, then Panda diplomacy, followed by Terracotta diplomacy The Telegraph, And as it has been already mentioned, the meeting of the two first ladies is particularly significant and will certainly promote mutual understanding and friendly communication between the two peoples.

Over the past fifteen to twenty years and before, international relations commentators have deluged the western media and general political discourse with reports of the meteoric rise of China as a economic and military power on the world stage. It is probably safe to say that China is fairly if not very happy with its image in the world as a rising economic power, with consistently high growth rates seen for the past few years.

On the other hand it also has the desire to project a positive and friendly image of China, and teach the rest of the world its language s and about its culture, values and history.


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Nonetheless, during the twentieth century, China has attempted, in varying shapes and forms, to portray what it has seen as a positive image of itself internationally. China has done this in varying ways including the publication of the English language China Daily newspaper in most countries of the world, which prints stories portraying the Chinese government and their policies in a positive light, emphasizing Chinese co-operation in the affairs of the international community. The Beijing Olympics showed that China had the organisational capabilities to hold a high profile global event and was enthusiastic about advocating the Olympic virtues of international co-operation and fair play.

These are often set up in the universities of foreign countries and run courses along the lines mentioned. It is clear that China is attempting to project a positive and friendly image of itself on the world stage and show that it is rising peacefully. It is well known that London is like a magnet for Russian dissidents and billionaires. For the matter of that, the City has been the destination of the elite and the wealthy for the centuries. At the end of , it was estimated that , Russians lived in the United Kingdom. Current estimates show that approximately , Russians currently call London their home Immigration advice website, Much has been written on this issue.

The worry is that London as a global financial centre might suffer collateral damage. But here we should note that all the articles written on this topic provide some anecdotal evidence to support their position, usually related to the number of oligarchs located and doing business in London. While it is true there are a disproportionate number of them in the City, this is far from sufficient evidence.

The vital point is that any discussion must be in the context of London as a global financial centre.